The Distinguished Gentleman’s Ride

The Distinguished Gentleman’s Ride was founded in 2012 in Sydney, Australia, by Mark Hawwa. His idea was a themed motorcycle ride to combat the often-negative stereotype of men on motorbikes, while connecting communities together and raising funds for charity.

It began with 2,500 riders in 64 cities; this year, over 120,000 men in 650 cities will convene with their classic motorcycles to raise funds and awareness for men’s health — specifically prostate cancer and mental health. The ride will be held on September 30, 2018.

DENHAM is a proud supporter of the “DGR,” which coincides with the launch of the new DENHAM X Barbour International collection. We caught up with the organiser of the DGR Rotterdam, Gideon Schipaanboord, to find out more.

Tell us about yourself?

My name is Gideon Schipaanboord and I’m the director of a creative digital agency called GuiltyPeople. We connect brands with consumers, which I think reflects the red thread in my life: connecting people. Next to that, I have a passion for motorcycles and especially the vintage and custom scene. I grew up in the ‘70s and saw a lot of older, classic bikes, and I got really passionate about it. A few years ago, I bought a Triumph motorcycle and fell in love with it … but I also wanted to meet people who had a similar interest in bikes.

How did you get involved in the Distinguished Gentleman’s Ride?

I was once on my bike and stopped a red light, and I wanted to chat with a guy beside me who was also on a bike. It was noisy, we had big helmets on, and couldn’t really hear each other. It was a shame we couldn’t connect; I wanted to find a way to meet people who share my passion for motorbikes, so I started to do research online. I ended up taking a bike trip with my brother to Morocco, and during that trip we met someone who was involved in the Distinguished Gentleman’s Ride. They asked if I would like to organize a ride in Rotterdam, so I set that up. It was nearly four years ago.

How was the first ride?

I was hoping for 20 people to show up, and in the end, there were 150 people! That was in 2015. In 2016, we had 300 riders; in 2017 we had 600 riders. I’m hoping this year will raise even more awareness.

What’s special about the Distinguished Gentleman’s Ride?

I like the DGR because it has two goals: to raise funds and awareness for prostate cancer and men’s mental health, and to make people smile again when they see someone on a motorbike. There is a negativity about motorbikes and gangs, and the DGR helps to break down those stereotypes, because we all dress in our best suits.

What is it like to particulate in the ride?

It’s an amazing day. Once even the police stopped us and asked what was going on. When we told them, they wanted to join! So, we had two cops riding in front of us.

What are you planning to wear during this year’s ride?

I’m a true gentleman! I’m going to wear dark wash jeans that I had customised at the DENHAM store in Rotterdam; they made us really special, bespoke patches for the ride. I’ll pair those with a dress shirt, a bow tie and a jacket.

How many bikes do you down and which is your favourite?

I started with Triumph, then I bought a BMW and another. In my garage at this moment I have six bikes. My favourite is still my Triumph, which I’m really attached to. It’s taken me through so many adventures, including two trips to Africa.

DENHAM has just launched a collaboration with Barbour International. We heard your bike has a special connection to Barbour?

I have always loved Barbour and own lot of their jackets. I recently needed to get the back seat of my motorcycle reupholstered, which is normally done in leather. But instead, I had the idea to buy an old Barbour jacket and used that for the back seat.

DENHAM Ambassador: JP Schaddé van Dooren

Get to know our DENHAM ambassadors — our stylish friends who know a great pair of jeans when they spot one. Ranging from artists, designers and creatives to chefs and bloggers from around the world, these fashionable influencers each love DENHAM for different reasons … and each show us how they wear DENHAM with their own unique twist.

Name: I always introduce myself as JP, which stands for Jean-Paul Schaddé van Dooren … so it’s easier to remember JP!

Hometown: Amsterdam

 Profession: Co-founder of

 What is City We write about food, drinks and awesome hotspots in Amsterdam and Rotterdam, and travel a lot to produce weekend guides.

Your website / Instagram: /

 Style summarised in three words: Start with confidence.

 How did you first hear about DENHAM? My first roommate in Amsterdam worked in fashion and told me about the brand. I have been hooked ever since!

What do you like about the brand? Jeans, jackets, sweats and perfect denim. What’s not to like?

What’s your favourite DENHAM style? Dark jeans, a grey sweater or a white shirt.

 Sneakers or boots? Sneakers.

Favourite travel destination: I prefer a city over nature, but I love to travel through countries in Asia for a month at a time. Then you might even find me at some beaches, too!

Your best fashion advice? Feel comfortable in what you are wearing.

 How do you style your jeans? Depends on the occasion, though preferably with sneakers and a t-shirt.

 Three things you would bring to a desert island? Sorry, no denim needed then! I would say a group of fun ladies, a bartender with an inexhaustible source of drinks, and a BBQ. Unless there is electricity and WiFi, in which case I would like to exchange one of these things for my phone, please.

JP is wearing the Razor GROF with the Crew Tee CJ and Standard Shirt PID.

Limited-Edition Tartan Jacket

Don’t miss this retail exclusive!

On September 14, 2018, a limited number of tartan jackets will launch at DENHAM stores in in Amsterdam (Prinsengracht and Hobbemastraat), Rotterdam and Utrecht.

The reversible jacket features a tartan check print on one side, while the other is an all-weather blue cloth. The jackets have been 100% made in Japan, including the fabric production and stitching.

Only 25 pieces will be available at the select stores in the Netherlands. Hurry to get yours, before they’re gone!

Click here to find your closest store.

From Team DENHAM: Amsterdam’s Best Bars

There are so many amazing aspects about living in Amsterdam, but one of our favourite things is enjoying a chilled drink at one of the city’s many bars. Our DENHAM team have shared their favourite (secret) spots where to enjoy a drink in the city.


Kade West is my favourite hangout. I live around the corner and it’s a bar for locals in the West of Amsterdam. So many times I’ve had great wine and  conversations with my friends on their sunny terrace. It’s the perfect place for a night full of drinks and comfort food! The guys behind the bar are so friendly, the service is good and the atmosphere is very relaxed!”

Emily Flier, Junior Women’s Account Manager NL

Bar Spek is really nice and easy going! You can go there for breakfast, lunch or an meal. Good food at a good price. Cafe Hoppe is also great!”

Bart Koenraad, Men’s Salesmanager Men NL

Bar Kosta. In summer, the outdoor terrace has a beautiful vibe.  If it’s cold, the inside is super cosy, with an East meets West feel. The menu also reflects this, offering everything from incredible dumplings to spare ribs, parmesan fries with truffle mayo and poke bowls if you’re feeling something a bit more healthy!”

Amy Wren, Content Creator

“You can’t miss Bar Oldenhof, which is like a 1920s-inspired speakeasy. You need to ring a doorbell to get in, and the decor has a vintage feel with lots of velvet and wood. They have a creative cocktail menu and, though pricey, the drinks are fantastic in flavour and made with only premium liqueurs.”

Lydia van de Kreeke, Head of Copy

DENHAM Ambassador: Milan Gino

Get to know our DENHAM ambassadors — our stylish friends who know a great pair of jeans when they spot one. Ranging from artists, designers and creatives to chefs and bloggers from around the world, these fashionable influencers each love DENHAM for different reasons … and each show us how they wear DENHAM with their own unique twist.

Name Milan Gino

Location Amsterdam

Profession Photographer and filmmaker for brands and personalities 

Your Instagram @milangino

Style summarised in a few words A mashup of raw denim, biker jackets and Danish clean basics — and always a hat.

Sneakers or boots?  Boots with jeans, sneakers with pantalons.

Three things you would bring to a desert island? The babe, our baby boy and my hammock — for me the most important things in life.

Favourite travel destination? New York. It’s the best place where you can find everything you crave!

What do you love most about Amsterdam? The small little brown bars on every corner of the street, and the fact that you can stroll from the Jordaan district to the Amstel in less than 30 minutes. It’s feels more like a big village, not a city.

What’s your best fashion advice? Don’t try too hard. Don’t push yourself. Choose quality over quantity. Be aware of sustainability. Choose brands that relate to what or who you are.

How did you first hear about DENHAM? When they opened the first store (10 years ago!) I had some denim freaks in my inner circle and they were super hyped by the selvedge from DENHAM.

What do you like about the brand? The people, the philosophy, the need to be sustainable, the way they collaborate with such great talents and big artists.

What’s your favourite DENHAM style? The dark blue selvedge jeans are essentials, but I also dig the designs made with Candiani Denim — they’re edgy, have a nice fit and are really recognizable.

How do you style your jeans? Mostly with boots, but sometimes with strange Vans or indigo Converse, plus an oversized denim or biker jacket.

Best tip you’d give to a tourist visiting Amsterdam for the first time? Get lost, talk to strangers, be kind, and never ever rent a bike! 😉

Milan is wearing pieces from the current DENHAM collection, online now.


From Team DENHAM: Our Summer Playlist

When the sun in shining and the days are long, nothing beats a great summer playlist! Whether you’re enjoying a day at the beach or an ‘al fresco’ dinner with friends, we love a good tune. Here’s what our team at DENHAM have been listening to this summer.


Maggy Tuijp (Collection Developer Denim): My summer playlist is diverse, with new albums of Drake, The Weekend, Post Malone and Kendrick Lamar, who I will see live at Lowlands this summer! I am also a sucker for ’80s and ’90s hits. On Friday afternoon in the office, we always play Ronnie Flex, Lil’ Kleine and Bizzey.

Blijf bij mij (Ronnie Flex)

Pray for me (The Weekend & Kendrick Lamar)

Drama (Bizzey)

In my Feelings (Drake)

Rockstar (Post Malone)

Marcia Godet (Retail Director Europe): I can’t imagine a day without music! Next to my favourite ’90s and ’00s R&B and hip hop, these songs where on repeat this summer:

In My Feelings (Drake)

Catch Up (Josylvio)

One Kiss (Calvin Harris feat. Dua Lipa)

OTW (Khalid)

Nim Gadhia (Senior Designer): My music choice is always eclectic. I pick up tracks (using shazam) when I’m out in stores, in bars, watching movies or tv shows. Some are old, some are new,  some are “good” and some are “bad.” The five tracks I have on heavy rotation at the moment:

Stir it up (Patti Labelle)

Bad Bad News( Leon Bridges)

Inhale (Duke Dumont)

You met your match (Stevie Wonder)

Hello Stranger (Barbara Lewis)

Jessica Kleyn (Online Merchandiser & Product Fulfilment): My music choice varies; I love hip hop, R&B and songs of today, but my preference goes to tunes from the ’80s and ’90s. But don’t use me as your DJ, except if you enjoy listening to songs on repeat!

I Wanna Dance with Somebody (Whitney Houston)

The Way You Make Me Feel (Michael Jackson)

Juicy (The Notorious B.I.G.)

Versace On The Floor (Bruno Mars)

Him & I (G-Easy, Halsey)

Cat Veder (Graphic Designer): I create a new playlist every summer! The music depends on where I am geographically; when I was touring through Morocco I loved jazzy, upbeat acoustic songs. When visiting my family’s home in Italy, I like classic sing-a-longs to hum with the windows down while cruising through the hills. My top five this summer are:

Hot Dreams (Timber Timber)

Master of None (Beach House)

Dreams (Feetwood Mac)

B-A-B-Y (Carla Thomas)

Helplessly Hoping (Crosby, Stills & Nash)

DENHAM Ambassador: Priscilla Nelom

Get to know our DENHAM ambassadors — our stylish friends who know a great pair of jeans when they spot one. Ranging from artists, designers and creatives to chefs and bloggers from around the world, these fashionable influencers each love DENHAM for different reasons … and each show us how they wear DENHAM with their own unique twist.

Name Priscilla Nelom (@priscilla_krentenbrood)

Location Amsterdam

Profession Fashion and lifestyle editor & Instagrammer 😉

Style summarised in three words Sexy, cool, trendy.

Sneakers or heels? Definitely sneakers, but sometimes I squeeze in a little heel. Kind of funny, but there was a time when it was completely the other way around.

Favourite travel destination Barcelona!

Your best fashion advice? Don’t look at the sizes, and just try it on. I have extra small items in my wardrobe, but also extra large. If it fits, it fits…

How do you style your jeans? Depends on my mood and the occasion. If I go to work I often style my jeans with a blouse and cute sandals or boots. When I go out — let’s say to a festival — I like to combine my jeans with a girly (and sexy) top, and then mix it with dad sneakers. The contrast makes the outfit more interesting I think.

How did you first hear about DENHAM?

Hmm, let me think. I believe it was a couple of years ago. While shopping in the Nine Streets in Amsterdam, I passed a shop (DENHAM) with really nice stuff in the shop window. I had to step in the shop to have a peak at the collection …

What do you like about the brand? I love the fact that it’s a Dutch brand with international coolness. I also like the scissors logo — it’s so recognisable!

What’s your favourite DENHAM style? It’s hard to name just one style; I think the brand overall is really cool and that’s what I like about it.

Three things you would bring to a desert island? Bug spray (I’m terrified of insects!), my boyfriend (would be nice to have someone to talk to over there), and a magazine for the times that I don’t feel like talking with him, haha!

The Fall ’18 Collection Is Here!

DENHAM is excited to introduce its Fall-Winter 2018 collection, titled Indigo Manor.

The collection is inspired by Jason Denham’s own heritage in the Northern English countryside, from the steel foundries of Sheffield to the rolling Yorkshire Moors.

Designs fuse classic workwear references with indigo fabrics, modern tailoring and technical details. They channel the spirit of British country pursuits — think hunting and hiking at historic manor estates — while reflecting DENHAM’s signature utilitarian aesthetic. An autumnal colour palette is filled with rich tones like merlot, gold, burnt caramel and deep seaweed.

In time for the weather shift, the men’s outerwear offering includes the Chromium Jacket, a technical nylon piece with a down filling for supreme warmth. The Highland Parka is also a water-resistant, all-weather coat with an ergonomically-designed hood for extra protection in winter. For a more tailored look, the Trail Blazer jacket is a classic three-button style crafted form a double-knit wool-blend.

Women’s outerwear features the Libertybell Jacket, which has a sophisticated aesthetic with an asymmetrical centre closure and a high neckline; it’s cut from soft, Italian melton wool. For a more edgy style, the Triumph Biker is a classic, fitted biker jacket with a subtle pebbled finish and removable faux fur collar.

Click here to explore the new collection, which is now online!


Photos: Iris Duvekot. 


From Team DENHAM: Amsterdam’s Best Restaurants

Here at DENHAM, we believe it’s impossible to visit Amsterdam and not fall in love with the city. We’ve been based here since 2008, when Jason Denham founded his namesake brand, and the city has always remained dear to our hearts. From the beautiful architecture to the culture, canals and cafes, there’s something for everyone … and when it comes to restaurants, we have some pretty great options to pick from. Scroll down for insider’s tips from our DENHAM team!


 Café Rijsel. My wife and I first went there by chance five years and we were blown away by their passion for cooking seasonal local produce. If you can get a table, I highly recommend it.”

Ben Sibthorpe, International Sales Director

 “My all-time favourite is The Seafood Bar. They serve very good food with a typical Amsterdam casual atmosphere. Try the fish and chips!”

Maggy Tuip, Collection Developer Denim

“My most special dinner was on Vuurtoreneiland. The whole experience of the island was really special to me: they have Amsterdam’s only lighthouse in the middle of nature, where they cook on open fire using only local products.”

Stephanie Beltman, Sales Manager Women NL

Loetje! It’s an original Amsterdam restaurant that serves the best ‘Dutch’ steak with gravy. I always order the Bali XL, which is spiced up with sambal and is extra large.”

Michiel Peters, Retail Manager Europe

“It’s hard to choose because there are many good ones and it depends on what I’m in the mood for! Some of my favorites are Brut de Mer,  Mr.Porter and Michiu (for sushi take-out).”

Marcia Godet, Retail Director

“I love De Klepel (super cozy and the best wine) and Restaurant Breda. They have high-quality food and best service, with a personal approach and warm ambiance.”

Milou Dooijes, Global PR Manager