From Team DENHAM: Amsterdam’s Best Brunch Spots

When it comes to weekends, our DENHAM team knows how to do ‘em right. And what better way to spend a Saturday morning than bottomless cups of coffee and brunching on pancakes? Here are our insider tips for where to head for the best brunch (and coffee!) in town.

Dignita in Oud West. They have the best pancakes in town, which they serve with vanilla mascarpone and a caramelised clementine. Order with a side of bacon and finish with a latte. They open early so it’s a great place to start to my weekend. I grab a window table, order my usual and get my thoughts together for whatever adventures lie ahead.”

Nimesh Gadhia, Menswear Designer

“The best brunch spot in Amsterdam Oost is Benji’s! I love the vibe and the food is amazing — especially their mashed avocado with grilled chicken.”

Jessica Kleyn, Ecommerce Fulfillment Manager

“It’s an Amsterdam classic: Bakers & Roasters.  The queues are horrendous but if you bag a spot on the bench and grab a coffee whilst you wait, the food is worth it.  The Huevos Rancheros is one of the best in the city!”

Katy Peck, Collection Developer

Samen is a super cool spot to sit in or outside, and enjoy their lovely healthy menu. The hazelnut latte is to die for!”

Nadia Zouaoui, Office Manager

“My two favourites are De Bakkerswinkel and Bakers & Roasters. Both places are cozy, have good vibes and friendly service. Try their delicious coffee, healthy juices or eggs dishes.”

Maretha Johan, Production Coordinator Tops


Why I Wear Virgin Denim: Josha Roymans

True denim lovers know that “virgin” denim is a breed of its own, far different from “regular” (washed) denim.  And while we can go on (and on …) about how much we love virgin denim, we’ve asked our longtime customer Josha Roymans to share his thoughts on why he chooses to wear this type of jean.

Name: Josha Roymans

Age: 31

Occupation: Product Designer

City of residence: Amsterdam, the Netherlands

When did you become interested in denim?

At the end of my teenage years, when virgin denim first started to become popular. I bought a pair, but only later I became interested in what they actually were. I already had a dislike for big brands that only cared about quantity. For everything I buy I want it to last forever – whether it’s watches, jackets, jeans, or furniture that I make.

How did you discover DENHAM?

I moved to Amsterdam in 2007, and when DENHAM was founded in 2008, I immediately liked it because it all suited me: high quality, nice detailing, the whole identity of the shop and what they do.

Your favourite DENHAM jean model:

I only wear one but I’ve had multiple pairs of it: the VJS (Virgin Japanese selvedge). I’ve bought some, worn them in, and traded them back with Jason. This pair I’ve had for about seven years, wearing them about half of the time.

What do you like about DENHAM jeans?

I want to keep all my clothes for as long as possible. I only want high quality and that’s why I wear DENHAM. The jeans aren’t cheap, but they are full of details and are super nice quality. They last a long time and the designs are timeless.

Why do you like wearing virgin denim?

The colour and the feel. I have always disliked pre-washed denim since I know how it’s produced. Every denim is made as a virgin jean, then factory workers tear them up … so you’re buying them halfway through their life already.

Virgin denim makes more sense to me. When I have a new pair, I wear them straight for a year, more or less everyday.

How many pairs of virgin jeans do you have now?

I always have two or three pairs on the go – one virgin, one vintage, and one in-between.

What’s the coolest characteristic on your jeans?

I have a constant itch on my left shin, so you can see the deterioration on the fabric, where I itch the same spot, over and over.

How often do you wash your virgin jeans?

In the past I almost never washed them, but now I do more often – sometimes once a month, and sometimes every other month. I started wearing the jeans to my work at Neef Louis. Because I work with epoxy, sanding and gluing, the jeans get really dirty with grease and oil, very quickly.

How many times have your jeans been repaired?

Clinton has fixed them almost 30 times already … now they’re like an antique!

When was the first time you washed these jeans?

The first time, I was working with epoxy and I got some on my jeans. It smells really bad, so I HAD to wash them to get it out! Then I waited another year with no washing. I went to a festival, and at that point I realized I had to wash more regularly.

Your advice to any first-time virgin jean buyer?

Don’t sit on a white couch!

The sashiko denim detail was hand-stitched by artist Pey.


Photos by Catharina Veder.

Introducing DENHAM X Atelier Reservé

Each season, DENHAM teams with an inspiring artist or creative to co-design a special edition collection. For Spring 2018, Jason Denham has once again partnered with Alljan Moehamad of Atelier Reservé, for a limited-edition collection including a denim jacket, a kimono and vintage bleach jeans.

The pieces incorporate tiger and skull embellishments, embroideries and lasered artworks, fused with the signature DENHAM DNA.

Alljan co-owns Atelier Reservé with designer Deyrinio Fraenk. They work with vintage garments and fabrics, and reconstruct them into new pieces to give them a fresh, new life.

“This project is a perfect example of a collaboration, bringing creativity together,” says Moehamad. “We’ve used authentic designs, special fabrics and damaged washes to create a unique collection.” 

“This collection combines DENHAM’s signature design DNA with Atelier Reservé’s incredible visual artworks and embroideries,” said Jason Denham, Founder and Chief Creative Officer of DENHAM the Jeanmaker. “The designs are truly a fusion of our two design identities, with an east-meets-west aesthetic.”

DENHAM first introduced the “House Guest Artist” program in 2010, as a way to partner with up-and-coming creatives and give them a platform to express their talent. Coincidentally, Moehamad — who also goes by the artist name “Skulljan” — was the first ever House Guest Artist in the program. He created 10 special edition skull paintings that incorporated DENHAM’s scissors logo, and the motif was printed on tees, scarves and inside jackets.

Meet Team DENHAM: Stephanie Beltman

Meet Stephanie Beltman, our Dutch women’s sales manager. Stephanie oversees our wholesale accounts for our women’s business. She’s also the right girl to call if you need to get a party started!

Name: Stephanie Beltman

From: The Netherlands

Worked at DENHAM since: October 2015

Function/title: Sales Manager Women NL

Favourite thing about working at DENHAM? My Team! ☺

Favourite jean? At this moment it’s the Heidi Golden Rivet 90s Stretch. It is a high-rise, straight fit with only stretch in the warp, so it looks very ’90s style, but it still has a lot of comfort. It’s a jean with golden rivets, which means it is a very premium fabric from the Candiani Denim mill, which I love!

Virgin denim or stretch? Stretch. It’s all about comfort 😉

Trench coat or leather bomber jacket? Definitely a leather bomber jacket. I love leather, it has a story like denim. Is only gets more beautiful and unique the longer you wear it.

Sneakers or heels? Heels! I feel way more feminine in heels. At the headquarters of DENHAM, my colleagues recognise me because of my walk. I always wear heels and walk pretty fast with small steps, so everybody always knows it’s me who is coming.

Best thing about Amsterdam? The buzz! There is always something to do. I’m living in the middle of the city centre. In the weekend I love to just go outside and walk. You find always something cool and inspiring on your way and there is so much to see and discover. It is such a beautiful city! It really feels like my home. I love to travel and explore, but I also always love to be back again! It is definitely the best place for me to live!

And a fun one: beach or mountains? Mountains! I’m the adventurous type and I love nature! Laying on the beach is not really my kind of cookie, unless I can do kite surfing, which I love.

Photo courtesy: Iris Duvekot.

Win a Trip to Italy!

As part of our 10th anniversary celebrations, we’re hosting an exclusive contest in collaboration with Candiani Denim, one of the world’s most renowned denim mills. Our customers (yes, you!) have a chance win one of five weekend trips for two to Candiani’s mill near Milan, Italy, which is normally not open to the public.


We’ve designed three limited-edition jeans: two washes of the men’s Razor and one wash of the women’s Monroe, all made with Candiani fabric. All three are packaged in a commemorative anniversary box, and five boxes will have a winning “golden ticket” in the pocket. The lucky customers who purchase the jeans and find these tickets will win a weekend trip for two to Candiani!

The jeans are now available online and in select stores worldwide. Click to shop the men’s VIRGIN JEANS or WASHED JEANS.

The contest was inspired by Jason Denham’s favourite film, Willy Wonka and the Chocolate Factory.

Share your experience via #mygoldencandiani for a chance to be featured!