The Distinguished Gentleman’s Ride

The Distinguished Gentleman’s Ride was founded in 2012 in Sydney, Australia, by Mark Hawwa. His idea was a themed motorcycle ride to combat the often-negative stereotype of men on motorbikes, while connecting communities together and raising funds for charity.

It began with 2,500 riders in 64 cities; this year, over 120,000 men in 650 cities will convene with their classic motorcycles to raise funds and awareness for men’s health — specifically prostate cancer and mental health. The ride will be held on September 30, 2018.

DENHAM is a proud supporter of the “DGR,” which coincides with the launch of the new DENHAM X Barbour International collection. We caught up with the organiser of the DGR Rotterdam, Gideon Schipaanboord, to find out more.

Tell us about yourself?

My name is Gideon Schipaanboord and I’m the director of a creative digital agency called GuiltyPeople. We connect brands with consumers, which I think reflects the red thread in my life: connecting people. Next to that, I have a passion for motorcycles and especially the vintage and custom scene. I grew up in the ‘70s and saw a lot of older, classic bikes, and I got really passionate about it. A few years ago, I bought a Triumph motorcycle and fell in love with it … but I also wanted to meet people who had a similar interest in bikes.

How did you get involved in the Distinguished Gentleman’s Ride?

I was once on my bike and stopped a red light, and I wanted to chat with a guy beside me who was also on a bike. It was noisy, we had big helmets on, and couldn’t really hear each other. It was a shame we couldn’t connect; I wanted to find a way to meet people who share my passion for motorbikes, so I started to do research online. I ended up taking a bike trip with my brother to Morocco, and during that trip we met someone who was involved in the Distinguished Gentleman’s Ride. They asked if I would like to organize a ride in Rotterdam, so I set that up. It was nearly four years ago.

How was the first ride?

I was hoping for 20 people to show up, and in the end, there were 150 people! That was in 2015. In 2016, we had 300 riders; in 2017 we had 600 riders. I’m hoping this year will raise even more awareness.

What’s special about the Distinguished Gentleman’s Ride?

I like the DGR because it has two goals: to raise funds and awareness for prostate cancer and men’s mental health, and to make people smile again when they see someone on a motorbike. There is a negativity about motorbikes and gangs, and the DGR helps to break down those stereotypes, because we all dress in our best suits.

What is it like to particulate in the ride?

It’s an amazing day. Once even the police stopped us and asked what was going on. When we told them, they wanted to join! So, we had two cops riding in front of us.

What are you planning to wear during this year’s ride?

I’m a true gentleman! I’m going to wear dark wash jeans that I had customised at the DENHAM store in Rotterdam; they made us really special, bespoke patches for the ride. I’ll pair those with a dress shirt, a bow tie and a jacket.

How many bikes do you down and which is your favourite?

I started with Triumph, then I bought a BMW and another. In my garage at this moment I have six bikes. My favourite is still my Triumph, which I’m really attached to. It’s taken me through so many adventures, including two trips to Africa.

DENHAM has just launched a collaboration with Barbour International. We heard your bike has a special connection to Barbour?

I have always loved Barbour and own lot of their jackets. I recently needed to get the back seat of my motorcycle reupholstered, which is normally done in leather. But instead, I had the idea to buy an old Barbour jacket and used that for the back seat.

DENHAM Ambassador: JP Schaddé van Dooren

Get to know our DENHAM ambassadors — our stylish friends who know a great pair of jeans when they spot one. Ranging from artists, designers and creatives to chefs and bloggers from around the world, these fashionable influencers each love DENHAM for different reasons … and each show us how they wear DENHAM with their own unique twist.

Name: I always introduce myself as JP, which stands for Jean-Paul Schaddé van Dooren … so it’s easier to remember JP!

Hometown: Amsterdam

 Profession: Co-founder of

 What is City We write about food, drinks and awesome hotspots in Amsterdam and Rotterdam, and travel a lot to produce weekend guides.

Your website / Instagram: /

 Style summarised in three words: Start with confidence.

 How did you first hear about DENHAM? My first roommate in Amsterdam worked in fashion and told me about the brand. I have been hooked ever since!

What do you like about the brand? Jeans, jackets, sweats and perfect denim. What’s not to like?

What’s your favourite DENHAM style? Dark jeans, a grey sweater or a white shirt.

 Sneakers or boots? Sneakers.

Favourite travel destination: I prefer a city over nature, but I love to travel through countries in Asia for a month at a time. Then you might even find me at some beaches, too!

Your best fashion advice? Feel comfortable in what you are wearing.

 How do you style your jeans? Depends on the occasion, though preferably with sneakers and a t-shirt.

 Three things you would bring to a desert island? Sorry, no denim needed then! I would say a group of fun ladies, a bartender with an inexhaustible source of drinks, and a BBQ. Unless there is electricity and WiFi, in which case I would like to exchange one of these things for my phone, please.

JP is wearing the Razor GROF with the Crew Tee CJ and Standard Shirt PID.

Limited-Edition Tartan Jacket

Don’t miss this retail exclusive!

On September 14, 2018, a limited number of tartan jackets will launch at DENHAM stores in in Amsterdam (Prinsengracht and Hobbemastraat), Rotterdam and Utrecht.

The reversible jacket features a tartan check print on one side, while the other is an all-weather blue cloth. The jackets have been 100% made in Japan, including the fabric production and stitching.

Only 25 pieces will be available at the select stores in the Netherlands. Hurry to get yours, before they’re gone!

Click here to find your closest store.

From Team DENHAM: Amsterdam’s Best Bars

There are so many amazing aspects about living in Amsterdam, but one of our favourite things is enjoying a chilled drink at one of the city’s many bars. Our DENHAM team have shared their favourite (secret) spots where to enjoy a drink in the city.


Kade West is my favourite hangout. I live around the corner and it’s a bar for locals in the West of Amsterdam. So many times I’ve had great wine and  conversations with my friends on their sunny terrace. It’s the perfect place for a night full of drinks and comfort food! The guys behind the bar are so friendly, the service is good and the atmosphere is very relaxed!”

Emily Flier, Junior Women’s Account Manager NL

Bar Spek is really nice and easy going! You can go there for breakfast, lunch or an meal. Good food at a good price. Cafe Hoppe is also great!”

Bart Koenraad, Men’s Salesmanager Men NL

Bar Kosta. In summer, the outdoor terrace has a beautiful vibe.  If it’s cold, the inside is super cosy, with an East meets West feel. The menu also reflects this, offering everything from incredible dumplings to spare ribs, parmesan fries with truffle mayo and poke bowls if you’re feeling something a bit more healthy!”

Amy Wren, Content Creator

“You can’t miss Bar Oldenhof, which is like a 1920s-inspired speakeasy. You need to ring a doorbell to get in, and the decor has a vintage feel with lots of velvet and wood. They have a creative cocktail menu and, though pricey, the drinks are fantastic in flavour and made with only premium liqueurs.”

Lydia van de Kreeke, Head of Copy