Limited-Edition Tartan Jacket

Don’t miss this retail exclusive!

On September 14, 2018, a limited number of tartan jackets will launch at DENHAM stores in in Amsterdam (Prinsengracht and Hobbemastraat), Rotterdam and Utrecht.

The reversible jacket features a tartan check print on one side, while the other is an all-weather blue cloth. The jackets have been 100% made in Japan, including the fabric production and stitching.

Only 25 pieces will be available at the select stores in the Netherlands. Hurry to get yours, before they’re gone!

Click here to find your closest store.

The Jason Denham Collection

The new “Jason Denham Collection” has arrived!

The Jason Denham Collection is a capsule of iconic wardrobe essentials, updated with DENHAM’s signature twist that’s urban, effortless and cool.

This season we looked at our favourite heritage pieces — cashmere knitwear, Breton stripe tops and everyday jeans — and updated them in a fresh, contemporary way. They reimagine classic designs with modern silhouettes and beautiful fabrics like cashmere, silk and premium indigo chambray.

‘These styles are a celebration of iconic pieces that can be mixed-and-matched for everyday versatility,’ said Jason Denham, Founder and Chief Creative Officer, DENHAM the Jeanmaker.

Click here to shop the collection of premium pieces and luxurious styles!



Why I Wear Virgin Denim: Robin Meijerink

Instead of telling you why we love virgin denim so much, we’re going to let Robin Meijerink do it for us. Robin has been a loyal fan of DENHAM the Jeanmaker since five years ago, when he purchased his first pair of virgin jeans. Here’s why he got hooked …

Name: Robin Meijerink

Age: 28

Occupation: Founder of Robin Denim

When did you become a denimhead?

It all started about five years ago when some friends convinced me to buy a pair of raw denim. At first I hated them because I spent a ton of money on an uncomfortable pair of jeans! But after a few weeks of wearing the jeans they became more comfortable; from that moment on, I’ve never worn a pair of washed jeans again.

How did you discover DENHAM?

Right after I started to wear raw denim I became friends with a guy who used to work for DENHAM. He showed me all the nice collections and from that moment on, DENHAM became one of my favorite brands. Especially Clinton, my favorite tailor, is one of the reasons to visit DENHAM!

What’s your favourite DENHAM jean model:

For me, it has to be tight and connected to the legs — so my favourite models are the Bolt and the Razor.

What’s your DENHAM virgin model: 

Denham Upgrade, Regular Fit. The fabric of this particular pair of jeans is made by the Japanese denim mill Kuroki.

Why do you like virgin denim?

Raw denim is magical! Every stage of the evolution has its own charms. I really like the rough and crispy feeling of a new pair of jeans, and it only gets better from there. The other cool thing about raw denim is that it’s very personal. No one on this planet can create the same fades that I do.

How often do you wash your virgin jeans?

I never wash my jeans within the first year — I wait as long as possible to create high contrasts. After a year, I wash my jeans once every six months, but only if necessary.

Why did you cut your jeans into shorts?

I really like to travel, and I needed a pair of jeans that I could wear in 35 degrees. I’m not one of those crazy guys who can wear a pair of 20 oz. jeans in the middle of the summer. This pair of jeans has accompanied me to slums in Uganda, the rice fields of Bali, the islands of Thailand, and many more beautiful places.

We hear you’ve sea washed these shorts?

Yes, when I just started to wear raw denim I read about sea washing. This pair of jeans has been sea washed twice: once on Nusa Lembongan in Indonesia and the second time at Koh Phi Phi, Thailand.

What’s the craziest thing you did while wearing these shorts?

I had the chance to dive with a manta ray, but I’d forgotten by swimsuit … so I decided to combine a sea wash with one of the most impressive experiences I’ve ever had!

Outside of denim, what’s your favourite hobby:

Travelling is my number one favourite thing to do. It isn’t just a hobby, I really NEED to travel. I need to discover other cultures, eat foreign foods and see the most beautiful places on every continent. Every time I come back in the Netherlands I already book my next flight — when I don’t have a trip in my prospects, I can’t function.

Do you have any advice for a first-time virgin jean buyer?

Denim reflects the lifestyle of the wearer, so just do what you like to do. My only advice is to wait as long as possible before the first wash, to create nice contrasts.

Why I Wear Virgin Denim: Josha Roymans

True denim lovers know that “virgin” denim is a breed of its own, far different from “regular” (washed) denim.  And while we can go on (and on …) about how much we love virgin denim, we’ve asked our longtime customer Josha Roymans to share his thoughts on why he chooses to wear this type of jean.

Name: Josha Roymans

Age: 31

Occupation: Product Designer

City of residence: Amsterdam, the Netherlands

When did you become interested in denim?

At the end of my teenage years, when virgin denim first started to become popular. I bought a pair, but only later I became interested in what they actually were. I already had a dislike for big brands that only cared about quantity. For everything I buy I want it to last forever – whether it’s watches, jackets, jeans, or furniture that I make.

How did you discover DENHAM?

I moved to Amsterdam in 2007, and when DENHAM was founded in 2008, I immediately liked it because it all suited me: high quality, nice detailing, the whole identity of the shop and what they do.

Your favourite DENHAM jean model:

I only wear one but I’ve had multiple pairs of it: the VJS (Virgin Japanese selvedge). I’ve bought some, worn them in, and traded them back with Jason. This pair I’ve had for about seven years, wearing them about half of the time.

What do you like about DENHAM jeans?

I want to keep all my clothes for as long as possible. I only want high quality and that’s why I wear DENHAM. The jeans aren’t cheap, but they are full of details and are super nice quality. They last a long time and the designs are timeless.

Why do you like wearing virgin denim?

The colour and the feel. I have always disliked pre-washed denim since I know how it’s produced. Every denim is made as a virgin jean, then factory workers tear them up … so you’re buying them halfway through their life already.

Virgin denim makes more sense to me. When I have a new pair, I wear them straight for a year, more or less everyday.

How many pairs of virgin jeans do you have now?

I always have two or three pairs on the go – one virgin, one vintage, and one in-between.

What’s the coolest characteristic on your jeans?

I have a constant itch on my left shin, so you can see the deterioration on the fabric, where I itch the same spot, over and over.

How often do you wash your virgin jeans?

In the past I almost never washed them, but now I do more often – sometimes once a month, and sometimes every other month. I started wearing the jeans to my work at Neef Louis. Because I work with epoxy, sanding and gluing, the jeans get really dirty with grease and oil, very quickly.

How many times have your jeans been repaired?

Clinton has fixed them almost 30 times already … now they’re like an antique!

When was the first time you washed these jeans?

The first time, I was working with epoxy and I got some on my jeans. It smells really bad, so I HAD to wash them to get it out! Then I waited another year with no washing. I went to a festival, and at that point I realized I had to wash more regularly.

Your advice to any first-time virgin jean buyer?

Don’t sit on a white couch!

The sashiko denim detail was hand-stitched by artist Pey.


Photos by Catharina Veder.

DENHAM Ambassador: Liz Stephens

Get to know our DENHAM ambassadors — our stylish friends who know a great pair of jeans when they spot one. Ranging from artists, designers and creatives to chefs, actors and bloggers from around the world, these fashionable influencers each love DENHAM for different reasons … and each show us how they wear DENHAM with their own unique twist.

Name: Liz Stephenson

Location: Oman & Canada

Profession: Luxury travel and lifestyle blogger.

Style summarised in three words: Chic, classic and edgy.

Sneakers or heels? Heels.

Favourite travel destination: Dubai.

Your best fashion advice? Black is always a good idea.

Three things you would bring to a desert island? iPhone 8, snacks and sunscreen.

How do you style your jeans? With a collared shirt half tucked in, and black pumps.

How did you discover DENHAM? I found DENHAM when I was walking around aimlessly in Amsterdam! I bought my first pair of black DENHAM jeans and then had pancakes. It was perfect.

What do you most like about the brand? The quality.

What’s your favourite DENHAM style? Gotta love the Needle — it makes the booty pop!

Click here to follow Liz on Instagram.

Photos courtesy Emelie Iggiotti.

What is Virgin (Raw) Denim?

We know that denim jargon and terminology can be confusing, so we’ll break this down for you in a simple way! Here’s your guide to virgin denim.

Virgin denim, also known as “raw” denim,” is denim that has been dyed and woven, but hasn’t undergone a pre-wash. Simply put: when it came off the loom, it was immediately cut and sewn into jeans without any distressing or washing.

When you first purchase virgin denim jeans, they are like a blank canvas. They’ve got a deep blue indigo colour with a slight shine, and they’re stiff when you first put them on. Because the fabric’s had no wash, the fabric is one monotone shade with no wear effects like the whiskers, fading or other effects you’ll see on washed jeans. (Aside: up until the 1970s, most jeans were made from virgin or “raw” denim. Today, most jeans are made with denim that’s already been washed during to shed ink off the fabric and pre-shrink it.)

The magic of virgin denim starts to happen as you break them in. After six months of regular wear, the indigo will slowly wear off and your own unique wear pattern will start to form. The denim moulds to your body, resulting in a completely one-of-a-kind, personalised product.

Each whisker, honeycomb and crease is an authentic reflection to the life your jeans have lived. All of your mannerisms will appear in the jeans, like if you carry a wallet in a certain pocket or always itch the same spot. The original stiffness will disappear and they’ll be fully moulded to your own body.

It takes months — even years — of commitment, but the result will be pretty sweet.

Please note: virgin denim cannot be washed in a regular machine. Click here for our 10 Step Guide on how to wash your virgin jeans.

How to Wash Virgin Denim

Once you’ve invested in a pair of virgin denim jeans, it’s important to take care of your purchase with proper washing. But there’s a secret art to washing virgin denim … in the name of the holy denim gods, please do not put these jeans into a regular washing machine! Here’s our 10-step guide on how to hand-wash your virgin denim.

Before you begin the wash, double check your bathtub and make sure there are no chemicals or residues in it! The last thing we want is your jeans getting accidentally bleached.

Remember: virgin denim should be worn as much as possible before you wash them.  Before your first wash, we recommend you wait six months (yes, six months!). This will help to create a more unique, imprinted wear pattern.

  1. Check your pockets, close the buttons and turn the jeans inside out (this is important for preserving the colour of the denim).
  2. Fill the bathtub with cold water (or lukewarm at most). Add some gentle soap or a denim wash and let it dissolve.
  3. Submerge the jeans, lying flat in the water, for 30 to 45 minutes. You may need to add some weights to hold them down. Don’t freak out if the water turns blue! It’s normal that virgin denim will bleed a little, especially on the first wash.
  4. Once soaked, dip the jeans in and out of the water a few times.
  5. In the meantime, you can lightly brush the fabric (still on the inside) with a gentle brush and a little bit of soap. But don’t use anything too abrasive, and always brush in the direction of the fabric.
  6. Place the jeans back in the tub and rinse until clean. Refresh the water as many times as needed.
  7. Once clean, remove the jeans and turn them right-side-out.
  8. Pull into shape and let them air dry vertically (wise to do this outside, as they’ll drip water for a bit).
  9. Let them air dry for at least 48 hours. Voila!

If that sounds like too much work, you can also visit our stores with a DENHAM Service Co. and we’ll hand-wash your jeans for you.

If you need to freshen your denim along the way, either hang them inside out in a steamy bathroom, or use our DENHAM Denim Refresh spray.

Photo courtesy Iris Duvekot.

From Team DENHAM: Our Favourite Sneakers

A great pair of jeans only gets better when they’re worn with a great pair of sneakers … and here at the DENHAM office, that’s pretty much all we wear. Five members of our team tell us their favourite sneakers of all time, and why they love them so much.


“Low Top Converse All Stars in the classic dark blue. The older the better. They show a little ankle for femininity and my feet look smaller in them!”

Catharina Veder, Graphic Designer

“Nike Air Max 97 in silver. I can wear them with skinny fit jeans and girlfriend fit.”

Jessica Kleyn, Ecommerce Fulfillment Manage

“Almost seven days in a week I wear Red Wing boots, but otherwise I’m a classic Chuck guy. I love the Converse Chuck Taylor All Star 70 Hi; it’s comfortable, easy, and looks good combined with every style jeans. Plus they age very nicely.”

Fabian Hemesath, Account Manager

“Sneakers!? A WWII Corcoran parachute boot, if you don’t mind! Though I might accept a Chuck Taylor Converse if pushed.”

Leo Brancovich, Design Director

“For me the perfect sneaker is the Tanino Buttero sneaker. It is just a beautiful well-made sneaker, and it keeps its class even when they are worn-in.”

Jop Visser, Outbound Logistic Coordinator


Introducing: The Recut Parka

One of the most special pieces in the Fall-Winter 2017 collection is the “Re-Cut Parka,” a one-of-a-kind, limited edition parka.

The jackets have been crafted from vintage Dutch military tents from the Second World War. DENHAM repurposed the tents — from the original ripstop fabric to the seams and toggles — to create the parkas, working around the tents’ seams, windows, doors and flaps. Each has a completely unique colour pending the original tent’s exposure to sunlight and other wear-and-tear.

The original ripstop fabric used to make the tents was produced with a special technique that reinforced nylon with interwoven thick threads. The unique crosshatch pattern increased strength and durability, making the fabric resistant to tearing and ripping — a coveted quality for military tents that would endure exposure to harsh elements.

We upcycled the vintage military tents and gave them a new purpose, for which they weren’t initially intended. Instead of making the parkas from new fabric or material, we’ve created something more sustainable and eco-friendly.

The parka features a removable, down-filled liner for additional warmth on chilly days. Thus, it’s a three-in-one garment: wear with or without the liner, or wear the liner on its own. It also has a detachable hood, which is made from a vintage parachute camouflage fabric.

“It’s not oversized, but it’s spacious enough that you can layer up in winter,” says Evans. “ This parka is the perfect cold weather jacket.”

The jacket’s silhouette was inspired by the M-1951 fishtail military parka; the US Army originally designed it with an olive-coloured shell made from wind-resistant cotton sateen. It had slit front pockets, sleeve pockets and a hooded liner; later it was redesigned in a way that was cheaper to manufacture in mass-produced quantities.

DENHAM Re-Cut Parkas have been produced in limited quantities; only 250 have been made in total.