Meet Team DENHAM: Marcia Godet

Meet Marcia Godet, our Retail Director in Europe. She’s responsible for overseeing all of DENHAM’s stores across the continent. 

Name: Marcia Godet 

From: Haarlem, the Netherlands

Worked at DENHAM since: November 2015

Function/title: Retail Director Europe

Favourite thing about working at DENHAM? Definitely the PEOPLE.

Favourite jean? Difficult to say, as that changes every month. At the moment Alex GRNA, a loose jean with rips. For all year round I love my black Spray’s and Monroe’s. 

Virgin denim or stretch? Stretch. 

Trench coat or leather bomber jacket? Leather jacket (the one I’m wearing in the picture is my favourite).

Sneakers or heels? I have lots of shoes: sneakers, boots and heels. My sneakers see the most daylight and to be honest, most of my heels I hardly wear. 

Favourite thing about Amsterdam? There is so much to do in this relatively small city. I love the cosiness of the city in the summer when everybody is outside and enjoying the weather in the park, on the water, sitting in front of their house, or on a terrace. It feels then very vibrant.

And a fun one: pizza or pasta? Easy: pasta! Especially if it’s pumpkin filled ravioli or a good mac-and-cheese. Yum 😊

Photos courtesy: Iris Duvekot.

DENHAM X Anthony Burrill

As part of DENHAM’s 10th anniversary celebrations this year, we are excited to announce a collaboration with English graphic designer and printmaker Anthony Burrill.

As House Guest Artist in June 2018, Burrill will custom-create a typographic poster for DENHAM, featuring the brand’s “The Truth is in the Details” motto. Only 50 limited-edition screen-printed posters will be made and autographed by both Burrill and Jason Denham. The print will also be featured on men’s and women’s t-shirts, which will be available at DENHAM stores and via select wholesale partners.

When Denham first opened the DENHAM office in Amsterdam in 2008, he hung Burrill’s “Work hard & be nice to people” poster in the reception area. It has since served as a constant inspiration, and often receives compliments from visitors. Burrill’s work is now a DENHAM staple and is hung at stores worldwide including Amsterdam, Antwerp, Sydney, Shanghai, Hamburg and Tokyo.


Here is a short interview with Anthony!

Had you heard about Jason Denham before this collaboration?

I look out for my work and how people interact with it. I was very happy to see that Jason had started to collect it and display it in DENHAM stores across the world. That’s the most exciting part of what I do, when my work travels out in to the world and connects with people everywhere. I started to follow Jason’s work and discovered his amazing story. It was great to finally connect and make new work, especially for DENHAM.

Why did you agree to collaborate with DENHAM?

I think Jason and I share similar concerns about our work. There are many parallels about how we approach the process of creating new work — exploring new areas of inspiration and building on work that has gone before. It was a natural fit to work with Jason, who is great to collaborate with. We quickly developed the idea of the letterpress print, and when things come together quickly it’s always a good sign. A good collaboration is the joining of two creative minds to produce new work that is a product of both people. When you have a good connection with a collaborator, the energy and ideas flow easily and, above all, it’s lots of fun.

What was your favourite thing about this project?

Inviting Jason to the print workshop in Rye where I produce my work, and introducing him to Ian Foster and Derek Stonham, the two master printers I have worked with for the past 15 years. It was lovely to share our working process and explain how each print is carefully produced using antique letterpress type. I live and work in a beautiful place; my surroundings and daily experience inform the positive nature of my work.

What do you admire about Jason as a designer?

His singular vision, integrity and genuine openness to collaboration.

What do you think about DENHAM’s motto, “The Truth is in the Details”?

I believe it.

The Jason Denham Collection

The new “Jason Denham Collection” has arrived!

The Jason Denham Collection is a capsule of iconic wardrobe essentials, updated with DENHAM’s signature twist that’s urban, effortless and cool.

This season we looked at our favourite heritage pieces — cashmere knitwear, Breton stripe tops and everyday jeans — and updated them in a fresh, contemporary way. They reimagine classic designs with modern silhouettes and beautiful fabrics like cashmere, silk and premium indigo chambray.

‘These styles are a celebration of iconic pieces that can be mixed-and-matched for everyday versatility,’ said Jason Denham, Founder and Chief Creative Officer, DENHAM the Jeanmaker.

Click here to shop the collection of premium pieces and luxurious styles!



From Team DENHAM: Best Summer Getaways

Ahhh, summer. There are few things we love more than the sand between our toes and the sun on our faces (especially because it rains a LOT in Amsterdam). But when Europe is at your doorstep, there are many options for where can you escape. Our DENHAM staffers share their favourite summer holiday destinations on this side of the Atlantic.

Emporda in Catalonia, Spain. Enjoy the beautiful Costa Brava coast; its got great little bays and local villages with traditional Catalonian food. There’s variety for everybody. See you there!”

Edward van Loo, Operations Manager After Sales

“So far my favourite spot is Crete in Greece. It’s got Caribbean vibes with transparent waters, white sand, lots of sun and amazing scenery.”

Mikael Torres, Ecommerce Conversion Manager

Lisbon is the ideal place to visit throughout the year. You can explore the city and get lost in the small streets, or enjoy delicious food and wine on the beaches. More time left? Rent a car and head up to Sintra for some cultural sightseeing!”

Deirdre Bijlstra, International Sales

“Anywhere in Italy — though Puglia is my favourite region. The whole countryside is dotted with adorable ‘trullo,’ which are little white houses topped with conical roofs. Plus, there are great beaches, incredible food and (of course) excellent wine. The whole atmosphere is wonderfully laidback and relaxed.”

Lydia van de Kreeke, Head of Copy

Corfu, Greece. If you go at the right time it’s not too hot. It’s a very green island and I really enjoyed driving around, exploring the small villages and beaches.”

Sjoerd Borneman, Production & Buying Director

Barcelona, Spain. There’s always nice weather, with tons of palm trees, good shopping and a beach in the city centre! Plus they have amazing food at affordable prices.”

Nadia Zouaoui Office Manager

Meet Team DENHAM: Tjarissa Wattimena

Meet Tjarissa Wattimena, the store manager of our Amsterdam women’s store (Prinsengracht 17). In addition to being one of the loveliest ladies we know, she’s got an amazing sense of style that always inspires us. Read below to get to know her … 

Name: Tjarissa Wattimena

From: Haarlem, the Netherlands

Worked at DENHAM since: September 8, 2014.

Title/function: Manager, Women’s Store Amsterdam

 Favourite thing about working at DENHAM? My DENHAM family (colleagues). We are all super close and they make every day at DENHAM so much fun!

Favourite jean? The Needle (high rise fit).

Virgin denim or stretch? I prefer virgin but nowadays for women that’s hard to find…

Trench coat or leather bomber jacket? Leather bomber jacket (anything leather will do) 😉

Favourite sneaker? My limited edition leopard print Nikes, which were designed by kids. I got them straight from Nike Town NYC, years ago. Still going strong!

Favourite thing about Amsterdam? My friends, the atmosphere, the vibe, the look, the freedom to be yourself, the craziness and last but not least… AJAX.

And a fun one: coffee or wine? JAPANESE WHISKEY! (No ice).

Charissa is wearing:

Glowing Shirt (previous season)

Heidi High Rise Straight Fit Jeans – GRBT

Boots & belt are her own

Photos: Catharina Veder.

Why I Wear Virgin Denim: Robin Meijerink

Instead of telling you why we love virgin denim so much, we’re going to let Robin Meijerink do it for us. Robin has been a loyal fan of DENHAM the Jeanmaker since five years ago, when he purchased his first pair of virgin jeans. Here’s why he got hooked …

Name: Robin Meijerink

Age: 28

Occupation: Founder of Robin Denim

When did you become a denimhead?

It all started about five years ago when some friends convinced me to buy a pair of raw denim. At first I hated them because I spent a ton of money on an uncomfortable pair of jeans! But after a few weeks of wearing the jeans they became more comfortable; from that moment on, I’ve never worn a pair of washed jeans again.

How did you discover DENHAM?

Right after I started to wear raw denim I became friends with a guy who used to work for DENHAM. He showed me all the nice collections and from that moment on, DENHAM became one of my favorite brands. Especially Clinton, my favorite tailor, is one of the reasons to visit DENHAM!

What’s your favourite DENHAM jean model:

For me, it has to be tight and connected to the legs — so my favourite models are the Bolt and the Razor.

What’s your DENHAM virgin model: 

Denham Upgrade, Regular Fit. The fabric of this particular pair of jeans is made by the Japanese denim mill Kuroki.

Why do you like virgin denim?

Raw denim is magical! Every stage of the evolution has its own charms. I really like the rough and crispy feeling of a new pair of jeans, and it only gets better from there. The other cool thing about raw denim is that it’s very personal. No one on this planet can create the same fades that I do.

How often do you wash your virgin jeans?

I never wash my jeans within the first year — I wait as long as possible to create high contrasts. After a year, I wash my jeans once every six months, but only if necessary.

Why did you cut your jeans into shorts?

I really like to travel, and I needed a pair of jeans that I could wear in 35 degrees. I’m not one of those crazy guys who can wear a pair of 20 oz. jeans in the middle of the summer. This pair of jeans has accompanied me to slums in Uganda, the rice fields of Bali, the islands of Thailand, and many more beautiful places.

We hear you’ve sea washed these shorts?

Yes, when I just started to wear raw denim I read about sea washing. This pair of jeans has been sea washed twice: once on Nusa Lembongan in Indonesia and the second time at Koh Phi Phi, Thailand.

What’s the craziest thing you did while wearing these shorts?

I had the chance to dive with a manta ray, but I’d forgotten by swimsuit … so I decided to combine a sea wash with one of the most impressive experiences I’ve ever had!

Outside of denim, what’s your favourite hobby:

Travelling is my number one favourite thing to do. It isn’t just a hobby, I really NEED to travel. I need to discover other cultures, eat foreign foods and see the most beautiful places on every continent. Every time I come back in the Netherlands I already book my next flight — when I don’t have a trip in my prospects, I can’t function.

Do you have any advice for a first-time virgin jean buyer?

Denim reflects the lifestyle of the wearer, so just do what you like to do. My only advice is to wait as long as possible before the first wash, to create nice contrasts.

From the DENHAM Kitchen: Falafel Salad

Our amazing chef, Sonja, shares her secret recipe for falafel salad! It’s one of our lunchtime favourites.

For a large bowl of falafel salad you will need:

A big bag of green salad

3 grated carrots

¼ of a white cabbage, grated

¼ of a red cabbage, grated

Handful of roasted pumpkin seeds

A dressing made of tahini, olive oil, lemon juice, salt, pepper and honey

20 pieces of falafel (either from the store of homemade)

Feta cheese

Lebanese bread  and hummus (to serve)

Homemade falafel:

2 cups dried chickpeas (do NOT use canned or cooked chickpeas)

1/2 tsp baking soda

1 cup fresh parsley leaves, stems removed

3/4 cup fresh cilantro leaves, stems removed

1/2 cup fresh dill, stems removed

7-8 garlic cloves, peeled

Salt to taste

1 tbsp ground black pepper

1 tbsp ground cumin

1 tbsp ground coriander

1 tsp cayenne pepper, optional

1 tsp baking powder

2 tbsp toasted sesame seeds

Vegetable or Canola Oil for frying

How to make the falafel:

  1. Place the dried chickpeas and baking soda in a large bowl filled with water to cover the chickpeas by at least 2 inches. Soak overnight for 16-18 hours (more if the chickpeas are still too hard). When ready, drain the chickpeas completely and pat them dry.
  2. Place the fresh leaves of parsley, cilantro and dill in a large food processor. Pulse to finely chop the herbs.
  3. Now add the chickpeas, garlic and spices. Run the food processor for 40 seconds at a time until all is well combined, forming a smooth falafel mixture.
  4. Transfer the falafel mixture into a container and cover tightly. Refrigerate for at least 1 hour or until ready to fry (up to one whole night).
  5. Just before frying, add the baking powder and sesame seeds to the falafel mixture and stir with a spoon.
  6. Scoop tablespoons of the falafel mixture and form into patties (1/2 inch in thickness each). It helps to have wet hands as you form the patties.
  7. Fill a medium saucepan 3 inches up with oil. Heat the oil on medium-high until it bubbles softly. Carefully drop the falafel patties in the oil, and let them fry for about 3-4 minutes or so until medium brown. Avoid crowding the falafel in the saucepan; fry them in batches if necessary.
  8. Place the fried falafel patties in a colander or plate lined with paper towels to drain.

Prepare the salad by mixing the green salad with the carrots, white and red cabbage, the pumpkinseeds and the falafel, then drizzle with dressing and crumbled feta cheese. Serve it with a lovely piece of Lebanese bread and hummus.

Meet Team DENHAM: Maggy Tuijp

Meet Maggy Tuijp, our denim collection developer and one of our resident party-starters. When not in the office, you might find her socialising with friends at Leidseplein or cheering on the Olympics (she’s a huge fan)!

Name: Maggy Tuijp

 From: Amsterdam

Worked at DENHAM since: October 2012

 Function/title: Collection Developer Denim

 Favourite thing about working at DENHAM? Working in the factories and laundries with Jason.

Favourite jean? Spray (super tight, skinny fit).

Virgin denim or stretch? Candiani stretch with the best recovery.

Trench coat or leather bomber jacket? Wool trench in winter and a leather biker in spring.

Sneakers or heels? Heels.

 Favourite thing about Amsterdam? Everything is close by. I live in the city centre and all my friends and favourite places are 10 minutes by bike. It’s the best! I also like that the airport is so close by, which helps a lot with all the travelling I do.

And a fun one: pizza or pasta? Pasta. Pizza always seems a good idea but I get bored after two slices.

Photos courtesy: Iris Duvekot.

Jason Denham’s Favourite Things in Japan

Our founder, Jason Denham, has always been fascinated by Japanese culture. The country remains one of his biggest sources of inspiration, and he frequently travels to Tokyo for business … and a scoop of camembert ice cream. Scroll down to read some of his top tips for Tokyo!

Okura Café

This place is a hidden gem. It’s a secret basement café below the Okura store; you wouldn’t know it’s there until you know about the sliding door that leads you to downstairs. They specialise in Japanese curry, which is one of my favourites, and they make incredible homemade ginger ale. I go there at least once every time I visit Japan.

Mon Cher Ton Ton Teppanyaki

I love teppanyaki, and this spot is in the heart of Roppongi Hills. It’s a fun hangout at night in Tokyo. The whole performance of the teppanyaki chef cooking in front of you is amazing.

Tsutaya Books

This is the best bookstore in the world. As is typical with the Japanese, it’s done to perfection — it’s massive and beautifully designed, with three buildings that are linked together. There’s a relaxed atmosphere, like a luxury library.

Jumble Tokyo

Another one of my favourite vintage stores in Japan. It’s constantly fresh and restocked. They specialise purely in denim and U.S. apparel from 1960 to the present day.


Isetan was founded in 1924 it’s the definition of retail perfection; it’s also the department store with the highest sales in Japan. It’s considered to be one of the most beautiful stores in the world, and we’re very proud to sell DENHAM here.

Ginza Six

It’s the biggest fashion building in Japan, and the most beautiful. It houses the greatest luxury and concept brands from all over the world. It also has beautiful bookstores, bars, restaurants, cocktail bars and an incredible garden. It encapsulates the energy of Japan.

Camembert Ice Cream @ Le Petit Bedon

It sounds grotesque, but it’s a taste sensation! It’s actual ice cream made from Camembert cheese; it’s a French-Japanese creation.

From Team DENHAM: Amsterdam’s Best Brunch Spots

When it comes to weekends, our DENHAM team knows how to do ‘em right. And what better way to spend a Saturday morning than bottomless cups of coffee and brunching on pancakes? Here are our insider tips for where to head for the best brunch (and coffee!) in town.

Dignita in Oud West. They have the best pancakes in town, which they serve with vanilla mascarpone and a caramelised clementine. Order with a side of bacon and finish with a latte. They open early so it’s a great place to start to my weekend. I grab a window table, order my usual and get my thoughts together for whatever adventures lie ahead.”

Nimesh Gadhia, Menswear Designer

“The best brunch spot in Amsterdam Oost is Benji’s! I love the vibe and the food is amazing — especially their mashed avocado with grilled chicken.”

Jessica Kleyn, Ecommerce Fulfillment Manager

“It’s an Amsterdam classic: Bakers & Roasters.  The queues are horrendous but if you bag a spot on the bench and grab a coffee whilst you wait, the food is worth it.  The Huevos Rancheros is one of the best in the city!”

Katy Peck, Collection Developer

Samen is a super cool spot to sit in or outside, and enjoy their lovely healthy menu. The hazelnut latte is to die for!”

Nadia Zouaoui, Office Manager

“My two favourites are De Bakkerswinkel and Bakers & Roasters. Both places are cozy, have good vibes and friendly service. Try their delicious coffee, healthy juices or eggs dishes.”

Maretha Johan, Production Coordinator Tops